All this can change if you know where to find the best deals, the best designs for the lowest price. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

On the other hand, they will be able to design websites with quality similar to those of designers from big companies, so it’s a ‘no-brainer’ choice. However, choose your web designer with care. Another route you can take is to design your website yourself.

There is however a caveat.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. Is your order form secured using encryption technology? You would want to look into SSL for this.

Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

Eliminate any chances of that to maximize your profits! I do not design in Flash for a number of reasons listed below but there is a time and a place for it I know…

Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. With Flash, you do not have to worry about cross-browser compatibility. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.

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You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

The longer your Flash takes to load, the more you risk losing visitors. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

For most small business owners a flash based website will be too expensive to develop. Your website is where your business resides — it’s like the headquarter of an offline company.

Make sure you have clear directions on the navigation of your website. They make your site load very slowly and more often than not they are very unnecessary.

This is important because a block of text that is too large will deter visitors from reading your content. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Use scripting languages to handle or manipulate data, not to create visual effects on your website.